FLATRATE


TV COMMERCIAL CAMPAIGN

ART DIRECTION + STORYBOARDING + SHOOT + EDIT + COLOR GRADING


COUNTDOWN TV:60

During the meeting with FlatRate, the client's positive view and passion for providing the perfect moves were apparent to us. We learnt that moving, especially around New York City, is not a source of fear and frustration. Moving day should be and is, in fact, a happy day. This led us to create a series of commercials that echoes the same sentiment.

The first spot to air is a :60 second piece called “Countdown” which shows vignettes of people about to have babies, looking for new houses on iPads in the middle of the night and finding last minute treasures under sofa cushions. We also see FlatRate movers seamlessly setting the stage, as if a NASA crew would roll up carpets and protect drywall with corner protectors. This is all quietly done to audio lifted from the Apollo 11 launch. The commercial ends with two simple and tasteful art cards which say, “Thanks for letting us be part of your journey – wherever you go.” The tagline is FlatRate. Keep Moving Forward.

Client: FlatRate Moving
Agency: Kernel
Creative Director: Rick Midler
Regional Production Director: John Hann
Account Executive: Donna Ellerson
Marketing Director: Irina Mikheyeva
Production Account Manager: Stephanie Barba
Copywriter: Rick Midler
Art Director: Elys Muda
Production Company: Kernel
Director: Rick Midler
Director of Photography: Alex di Suvero
Producers: Sean Gordon, John Leonard, Alfred Marroquin
Camera Ops: Chris Bye, AJ Wilhelm, Artie Smallwood
Hair/Makeup/Wardrobe: Annmarie Behling, Annabel Laguardia, Francisco Catadral
Additional Crew: Mark Mangogna, Chris Cazavillian, Brian McCann
Editors: Elys Muda, Harry Baruch (DIT)






ANTHEM TV:30

HAPPY MOVING DAY TV:30






HELLO GOODBYE TV:30






HOME TV:30






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