SWRV - Brand


BRANDING

CONCEPT + ART DIRECTION + SHOOT + DESIGN + ANIMATION



BRAND SPOTS



We were tasked to come up with the branding of a new interactive music network, SWRV. The deadline and budget were extremely tight on this particular project. Within the span of 2 months, we managed to deliver 70 pieces of promos. The workflow involved pitching several brand directions, finessing the selected one, writing treatments, storyboarding, casting, shooting, designing, editing, animating and audio designing for all spots. This branding of "SWRV: Don't Just Watch" won the 2011 Telly Award.

Concept: Maximo Edward / Erika Zeigler / Allison Cleveland
Art Direction: Maximo Edward / Elys Muda / Gregory St. Amand / Thomas Maloney
Design: Maximo Edward / Elys Muda / Gregory St. Amand / Thomas Maloney
Producer/Editor: Steve Rubin / Terenia Thomas / Adrianne Young
Animation: Maximo Edward / Elys Muda / Gregory St. Amand / Thomas Maloney / Damien Cho
DP: Jim Larer
Music: John Hayes / Dave Seidel
Client: SWRV





BLOCK PROGRAMMING SPOTS





MORNING BLOCK

AFTERNOON BLOCK






CONSUMER EXPERIENCE SPOTS











SEND PHOTO

OBSESSED

DEAR SWRV . TV

VIRTUAL REALITY





UP NEXT + IDENTS





UP NEXT SPOTS

IDENTS








BEHIND THE SCENES

|