SUNMARK


TV COMMERCIAL CAMPAIGN

ART DIRECTION + STORYBOARDING + MOTION GFX + COMPOSITING + COLOR GRADING



FIRST TIME HOMEBUYER TV:30



In this series of TV and digital units we told stories that resonated and stood out in the Albany market. We seamlessly integrated Sunmark's product offerings – weaving financial graphics among fun multi-media effects. And, we did it for under $100k with our talented in-house team of motion designers and digital wizards.

As a result, the Federal Credit Union saw an increase in financial planning and 401K calls, a significant rise in new members and a decrease in churn rate.

Client: FlatRate Moving
Agency: Kernel
Creative Director: Rick Midler
Copywriter: Rick Midler
Art Director: Elys Muda
Production Company: Kernel
Editors: Harry Baruch
Motion GFX: Elys Muda, Andre Busi
Compositing: Elys Muda, Andre Busi
Color Grading: Elys Muda






HOME EQUITY TV:30






NEW DAD TV:30






STARTING LIFE AS AN ADULT TV:30






SINGLE MOM TV:30






RETIREMENT TV:30