BACK TO SCHOOL


CAMPAIGN

ART DIRECTION + ILLUSTRATION + DESIGN + ANIMATION



A promo campaign to promote the beginning of the school year, targeting the middle school and high school demographic. The direction is to take on a different spin of going back to school, by focusing on the fleeting moments and memories that kids remember from their summer vacation and the love-hate feelings that they have having to go back to school for the new school year.

Art Direction: Elys Muda
Illustration: Elys Muda
Design: Elys Muda
Animation: Elys Muda
Music: John Hayes
Client: Music Choice